What is Dynamics 365 Customer Insights?
Today’s customers expect high quality products, services, and brand experiences, and they’re not shy about telling other shoppers, and you, when you’ve missed the mark. With complete data about your customers, you can better understand buyer preferences and anticipate customer needs, powering proactive, intelligent engagement through the right channels at the right moment.
Dynamics 365 Customer Insights is a customer data platform (CDP) that helps deliver personalized customer experiences. The application unifies customer data with operational and IoT data in real-time to provide unmatched time to insight and a comprehensive view of your customers.
Customer Insights helps you transform your business into a customer-centric organization by empowering your marketing, sales, and service professionals to tailor 1:1 interactions at-scale.
Power the entire customer journey with a self-service CDP
Drive customer acquisition, conversion, and retention
Generate relevant and focused insights tailored to each customer’s needs
Unify your B2C and B2B customer data to generate AI-powered insights in real time
Streamline business processes across multiple functions for a holistic customer journey
Unified customer data and 360-degree customer views
Get deeper insights and richer profiles
- Create a single view of the customer
- Accurately identify customers
- Gain a richer view of your customer
- Capture customer sentiment
Optimize and orchestrate real-time customer journeys
- Maximize revenue and retention
- Optimize for the next best step
- Discover new customer segments
- Maximize business performance by tracking relevant KPIs
- Get granular insights with advanced analytics
Improve retention and loyalty
- Act on customer signals and feedback, in real time, to shorten sales cycles, reduce churn, and keep customers for life
- Empower your marketing, sales, and service teams during every interaction
- Deliver data-powered experiences everywhere