As a CMO you are under pressure to prove performance against budgets and to do so in ways that are measurable, relevant, and tangible. Find out more
Why Don’t you have a Marketing Automation Strategy?
Marketing automation software enables marketers to design consistent, personalized cross-channel journeys that deliver a linked, consistent consumer experience.
Does your Brand have a Personality?
Brands that tell a story form more valuable connections with their audiences by directing their communications and experiences around how they want them to feel.
Reflections Of A Modern Marketing Intern
Marketing is also not a relaxed discipline where you can take time to ease in. With constant campaign roll-outs, new product launches, thought leadership, new events, go-to-markets, leads to nurture, sales deals to help close and many brainstorming sessions, I had to learn quickly to help my team deliver on targets.
Creating Meaningful Experiences In Event Marketing With AI
The marketing landscape is vastly different from 10 years ago. While billboards and print media slots worked previously, the advent of digital marketing in a buyer-empowered world has created endless possibilities for sellers to connect with buyers.
Microsoft partners embracing transformation through graduate empowerment
Microsoft SA, in conjunction with its network of partners, has been instrumental in bridging the gap between graduates and potential employers through its Student to Business (S2B) Programme, which connects Microsoft partners and customers with talented, young graduates seeking entry-level jobs or internships and arming them with skills in the technology sector to enhance their employability.
A South African Marketer’s Views On A Global Pandemic
The rules of engagement that defined the last decade have been chucked out the window, ushering in a new way for marketeers to connect and engage with their audience. Living through a global pandemic is historical in many ways and navigating these unchar ...